About us
Viyah Vogue. Created by Sim and Kitty
"In Punjabi and Urdu, 'viyah' means wedding - and weddings are where South Asian fashion comes alive."
The embroidered lehenga worn once. The sherwani gathering dust. The guest outfit bought for a single occasion.
We started ViyahVogue because we lived this ourselves. After Sim’s wedding, she had stunning pieces she’d never wear again. Kitty spent over £100 on a guest outfit for the same event. We weren’t alone – this happens across the community constantly.
So we built the platform we wished existed. A place where beautiful South Asian occasion wear circulates rather than sits still.
