ViyahVogue Privacy Policy

Last updated: June 2026

1. Who We Are

ViyahVogue is a peer-to-peer South Asian occasion wear rental marketplace. While ViyahVogue is in its early, pre-launch phase and has not yet been incorporated as a limited company, the data controller responsible for your personal data is Kitty Goodwin and Sim Kaur, trading as ViyahVogue.

This Privacy Policy explains what personal data we collect, why we collect it, how we use it, who we share it with, and what rights you have.

If you have any questions about this policy or how your data is handled, contact us at operations@viyahvogue.com.

2. Information We Collect

2.1 Information You Provide Directly

Name, email address and contact details at registration
Profile information including nearest city and location
Payment and bank details, processed by Stripe (we do not store full card or bank details ourselves)
Listing details and photographs you upload as a lender
Messages sent to other members via the platform messaging system
ID documents (passport, driving licence or national ID) provided during the handover process
Condition notes, inventory checklists and signatures captured via the Handover App
Communications with us, including contact form submissions and emails

2.2 Information Collected Automatically

Location data when using location-based search (via Google Maps / Places API)
Technical information such as IP address, browser type and device information
Cookie data as described in our Cookie Policy

2.3 Information From Third Parties

Payment verification and identity checks conducted by Stripe
Booking and order data passed between our systems (Voxel, OttoKit, Make, Google Sheets) for operational purposes

3. How We Use Your Information

We use your personal data to:

Create and manage your account
Facilitate bookings between lenders and borrowers
Process payments, deposits and payouts via Stripe
Verify identity during the handover process
Investigate disputes, damage claims and suspected fee avoidance
Send booking confirmations, operational updates and customer service communications
Send marketing communications where you have opted in (via MailerLite)
Comply with our legal obligations, including reporting to HMRC where required
Maintain the safety and security of the platform

4. ID Verification and the Handover App

As part of the handover process, borrowers are required to provide a photo of a valid ID document. This is used solely to verify identity at the point of collection.

ID photos are sent directly to operations@viyahvogue.com via an automated workflow. They are not stored within the platform, the Handover App, or any database. They exist only within our operations email inbox.

ID photos are retained only as long as necessary for safety and dispute purposes, and are deleted in line with our data retention practices described in Section 7.

Handover records, including inventory checklists, condition notes and confirmation of evidence saved (such as photos and video), are stored securely and used solely for the purpose of resolving disputes between members.

5. Who We Share Your Information With

We share personal data with the following categories of third party, solely for the purposes of operating the platform:

Stripe — for payment processing, identity verification and fraud prevention
Google (Sheets, Apps Script, Maps/Places API) — for operational data storage and location services
Make and OttoKit — for workflow automation between our systems
MailerLite — for email marketing, where you have opted in
Other members — your public profile, listings and reviews are visible to other users of the platform. Lenders and borrowers may see limited contact and booking information necessary to complete a transaction

We do not sell personal data to third parties. We do not share personal data for advertising purposes.

We may disclose personal data where required by law, to comply with a legal obligation, or to protect the rights, property or safety of ViyahVogue, our members, or the public.

6. Where Your Data Is Stored

Our website and associated systems are hosted in the United Kingdom via SiteGround. Operational data is stored in Google Sheets and Google Apps Script, both provided by Google. Payment data is processed and stored by Stripe.

Some of our service providers may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

7. How Long We Keep Your Information

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including any legal, accounting or reporting requirements.

Account information is retained while your account is active and for a reasonable period after closure to handle any outstanding disputes or legal obligations
Handover records are retained as evidence in the event of a dispute
ID photos are retained in our operations inbox only as long as necessary for safety and dispute resolution purposes, and are deleted thereafter
Financial records are retained as required by UK tax law

7.1 Account Deletion Requests

If you request deletion of your account and have not completed any financial transactions on the platform, we will delete your personal data within 90 days of your request.

If you have completed financial transactions on the platform, we are required to retain certain data for up to 1 year following your request, in order to comply with financial crime, anti-money laundering and tax reporting regulations. After this period, your data will be deleted in line with our standard retention practices.

8. Your Rights

Under UK GDPR, you have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data, subject to our legal and operational requirements (see Section 7.1 for retention timelines)
Object to or restrict certain processing
Withdraw consent for marketing communications at any time
Request a copy of your data in a portable format

To exercise any of these rights, contact us at operations@viyahvogue.com. We will respond within one month, as required by law.

If you are unhappy with how we have handled your personal data, you have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.

9. Marketing Communications

We use MailerLite to send marketing emails to members who have opted in, including waitlist communications. You can unsubscribe at any time using the link in any marketing email, or by contacting us directly.

10. Children’s Privacy

ViyahVogue is intended for users aged 18 and over. We do not knowingly collect personal data from anyone under 18. If we become aware that we have collected data from a minor, we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. Material changes will be communicated by email or via a notice on the platform. The ‘last updated’ date at the top of this policy indicates when it was last revised.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at operations@viyahvogue.com.